Updated: Nov 22, 2022
Now I know what you might be thinking, Diana, what the heck are you talking about?! What about mascara?
Mascara (or the concept of such) has been around since the time of the ancient Egyptians and Cleopatra. Ancient Egyptian men and women would grind up kohl and combine it with, get this, crocodile poop, honey and water and and use that little mix up as eyeliner and coat their eyelashes with it. Thankfully since then mascara has evolved into what it is today. Source: https://www.entrepreneur.com/article/251978
Many clients come to me saying that as part of their bridal look they want to only use mascara. When I hear this I have to openly admit that I cringe a little bit because mascara alone isn't impactful for pictures. Hell, mascara ads aren't just mascara for that very reason. What do I mean by just mascara? Well I mean that the models in the mascara ads are wearing lash inserts, aka freaking false lashes!
Not to anyone's surprise, the general public took to social media to vent about this back in 2013 and it gained traction in the mainstream media. Major news publications like the New York Times and The New York Daily News all started picking up on the ad claims at the bottom in the teeny tiny print that says something like "uses lash inserts" and called out cosmetic companies for false advertisement and misleading consumers.
New York Times writer Andrew Adam Newman contact via email a L'oreal brand rep in regards to the use of misinforming the pubic and not being as transparent as they could be about false lashes in their ads. The company, who owns 26 major brands like Maybelline, NYX, Armani, Lancome, YSL, and Urban Decay to name a few, claims that the notification they provided the public in their ads was "adequate" because get this, it's too good to not quote "Women know that the product’s results will differ for reasons such as their own personal features and makeup techniques. They do not expect to look like the model in the ad.” Dude, that is exactly what I expect to look like!!!! If you tell me that my lashes are going to grow 8x bigger or my lashes will be lashes to slay to the gods, that's exactly what I expect to happen!! I cannot be the only one who thinks that this new mascara is improved to the point where it's going to set itself apart from any other mascara out there based on the ad claims. It sounds impressive as hell, why wouldn't I think that? I guess they're trying to say that we should all approach their product with a certain level of skepticism? Does that mean I should approach all products I buy in this way? I could go down the rabbit hole with this big time, but I'll spare you from getting caught in the vortex.
You can read the New York Times article here if you're interested in reading further.
Cosmetics companies realize that mascara alone isn't going to provide memorable impact and now you should too; if you want to be glam and look great in a photo, false lashes are a necessary addition to your wedding day's beauty routine. There are a lot of great, natural looking lashes to make your look a little more elevated so your eyes pop in photos, but look like you just used really great mascara in real life. I will picture some of my favorite brands and styles below.
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